LinkedIn Secrets to Success: Building a Profile That Opens Doors — Part 1

Hasan Ozyer
5 min readMar 24, 2024

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If you doubt the importance of a LinkedIn profile in landing a job, this might not be for you. Good luck with your job search — you’ll need it.

In today’s professional landscape, most of us have a LinkedIn profile. However, this article reveals that crucial 1% that distinguishes an ordinary profile from a standout one. A well-crafted LinkedIn profile is key to unlocking new job opportunities. For those unaware of its power or lacking knowledge on optimizing their profile, I’ll share tips on how to upgrade to an almost premium LinkedIn experience for free.

✅ Ensure you have a professional-looking LinkedIn profile picture. If you don’t, consider hiring a professional photographer to take a high-quality LinkedIn photo for you. There’s no need to print it; ask them to email it to you instead. The cost is more affordable than you might think. When recruiters review your resume, they often visit your LinkedIn profile next, and the first thing they notice is your profile picture, which can reveal a lot about you.

  1. Visit Photofeeler.com and upload your chosen LinkedIn profile picture. Select the ‘Business’ category and let people vote on it. For good karma, you can vote on other people’s pictures too. You can receive quick feedback within 1–2 days from REAL people who provide their honest opinions about your business photo upon first seeing it. I’ve tried this in the past and it worked out well for me. Now, I’ll share my real experience:

This was my actual LinkedIn profile picture when I first started job hunting:

Look how poor the ratings were; it was a disaster!

This was after I had a professional photo taken by my local photographer to see if it made a difference:

It was a nice feeling to receive good feedback.

I don’t think I need to say much more. The results speak for themselves.

Now that you have an impressive LinkedIn Profile Picture, the next step is refining your headline, the second most critical element when recruiters view your profile.

✅ Visit the 12 Best LinkedIn Headline Examples for Job Seekers for a much better explanation and understanding of their importance. I will summarize these and add my opinions. Use any one of them and tailor it to your role. Here are the best suggestions:

  1. Be a Bragger, But with Class: Show off those eye-popping achievements like “B2B Sales Rep | $2.4MM generated while binge-watching Netflix.” It’s not just for sales! Whether you’re tech support with a record number of solved requests, make sure your headline screams, “I’m awesome, and here’s why!”
  2. Spill the Beans with a Twist: “Human Resources Manager | 10+ Years of People Wrangling | Can Quote Every Disney Movie.” Mixing professional cred with a dollop of personal flair makes you stand out. It’s like saying, “Yes, I’m a pro, but I can also be the life of the party.”
  3. Niche It Up: “Director of HR at Oracle | Master of Software Tech | Can Train You While Blindfolded.” Focus on your role, your playground (industry), and throw in a unique skill or hobby that makes you memorable.
  4. Be the Hero Company Needs: “Social Media Manager | Turning Startups into Social Butterflies.” Suggest how you’re the magic potion to a company’s woes. It’s like being a professional superhero, minus the cape.
  5. Keywords with a Side of Humor: “Making Factories Run Smoother Than My Bald Head | Lean Manufacturing | Six Sigma | Efficiency Guru.” Use keywords that scream your skills and add a personal touch that makes people chuckle.
  6. Simplicity is Key But Make It Fancy: “Content Wizard Specializing in Spellbinding Press Releases, Blogs, and Social Media Enchantments.” Highlight your job title and sprinkle your specialties like fairy dust. It tells people, “I’m the master of my domain, and I also have a magic wand.”
  7. Experience with a Purpose: “Decade of Decoding Software Mysteries | I Make Apps Everyone Loves.” Start with your years of experience but spin it to show how you make the world (or at least companies) a better place.

✅ The importance of summary section. You need to Write a Summary Section that Makes the Reader Want to Read More. To make your LinkedIn summary an irresistible click magnet, treat it like the opening scene of your favorite TV show — it should hook your audience instantly and leave them craving more. Here’s how you can apply this to crafting a LinkedIn summary:

  1. Start Strong: Begin with something surprising or really interesting. It could be a big achievement or a fun fact about your work life. Make it so good that people won’t want to miss out.
  2. Use Important Words Smartly: Important words help people find you. Don’t just list them; mix them into your story. Pick words that show off your skills and dreams and tell a story instead of just showing what you can do.
  3. Show Off a Little: Talk about your big wins but don’t give away all the details. Say something impressive, like you helped your company a lot, but make people click to find out how.
  4. Be Yourself: Let people see the real you, not just the work you. Showing your true self makes you stand out and seem more real.
  5. Tease the Future: Give a hint of what people will learn if they keep reading. It’s like showing a sneak peek of what’s coming next, without revealing everything.

For much better and detailed explanation, i would recommend reading this article 5 LinkedIn Summary Examples for Job Seekers.

For now, I’ll leave things here. I’m eager to dive into Part 2 of this series, but I want to ensure this piece proves valuable first. If you found this article helpful, I’d deeply appreciate your applause — it’s not just encouraging; it motivates me to continue sharing insights that could assist even more people. Your support means we can explore these topics together, further and deeper.

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Hasan Ozyer

Junior Test Automation Engineer. Documenting my IT journey for my future self. Sharing my opinions, learnings, and adventures in the tech world.